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Advertisements |
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Date |
Series |
Information |
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05 Oct 2007 |
NS |
Altemus Books September 1892
This full page ad which appeared in the Publishers' Weekly in September 1892 shows how Henry Altemus was starting to move away from concentrating on Bibles and more towards books for reading. The Bibles which were previously given top billing in the ads is now at
the bottom of this full page ad.
The Dore Masterpieces (Series # 78) are noted with a format 5 book pictured. This is proof positive that this format was published by late 1892.
Also pictured is a copy of A Child's History of England. The four books listed as New Editions were among the very first reading type books that Altemus published. The various editions were deluxe and very expensive for the time.
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29 Sep 2007 |
NS |
Non Series #118
This ad appeared in 1902 in the Publishers' Weekly. I have not seen two different editions of this book. Although the advertisement notes the second edition now ready, I suspect that there is no distinguishing feature between the different editions of this book.
It obviously was a big seller for Altemus since it went through at least two editions within the first year of publication.
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29 Sep 2007 |
NS |
Non Series #46
Publishers' Weekly September, 1902
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18 Sep 2007 |
NS |
Altemus Books Christmas 1897
December 1897 Publishers' Weekly
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17 Sep 2007 |
NS |
Bibles
As noted before, ads prior to 1889 only mention Bibles and photographic albums. This ad from March, 1889 is one of the last not to mention any Altemus books for reading.
The bible pictured here is different from some of the other ads.
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16 Sep 2007 |
NS |
Bibles
Since Altemus published no books for reading prior to 1889, this ad dated in 1887 mentions only the Altemus Bibles and photographic albums.
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15 Sep 2007 |
NS |
Bibles
From the early 1880s until the early 1890s most of the Altemus advertisements in trade journals concentrated on their Bibles and photographic albums. In this ad The Philadelphia Bible Warehouse which was run by one of Henry Altemus' sons got top billing.
One of the numerous Bibles published by Altemus is shown here. Also noted here are the books of the Dore Series (Series #58) first published in 1889 as well as the first book of the Idle Hours Series (Series # 107).
This Altemus ad is one of the first that mentions books beside Bibles/Photographic Albums. As can be seen it is dated September 1890.
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15 Sep 2007 |
NS |
Non Series #28- Bunyan's Pilgrim's Progress
This ad from December 1890 in Publisher's Weekly highlights Pilgrim's
Progress. This ad shows the cover of the first Altemus edition of this title.
Also noted in the ad is the second volume of the Idle Hours Series (#107) -published in 1891 and the Dore Masterpieces (Series #79).
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24 Jun 2007 |
NS |
Non Series #9 - Annie Besant
Henry Altemus did not advertise extensively in trade journals. I intend at this time to begin posting some of their ads. This one is for a rather uncommonly found Altemus book. This title can be found in the non series section. The ad is from the main trade periodical of the era- Publishers' Weekly in 1895.
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06 Jun 2007 |
63 |
Children of the Bible Series
A wonderful 2 page pamphlet advertising the 10 books of the Children of the Bible Series has been discovered within a Series #137 book (One Syllable Series).
This advertisement, as shown below, lists the titles and includes some pictures that are found in several of the books. It is unclear as to the exact date of this piece. The half vellum books were published for a number of years beginning in 1905. The catalogue lists 25 cents as the book price until the teens although the books themselves list 25 cents as well as 50 cents during this era.
I would guess 1905-1912 date.
Advertisements like this probably exist for most Altemus series of
the early 1900s and teens. They are exceedingly scarce.
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