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Book publishers in the late 19th and early 20th centuries used a number of means to promote their latest works. Trade magazines such as Publishers' Weekly were packed with the latest publishers' offerings. Some companies sent out fliers to bookstores and potential customers. Altemus mainly used inserts placed into books. Sometimes these consisted of a mini-catalogue of books. Other times the ads were a single sheet advertising several books. Although I have accumulated a number of these over the years, I am convinced that what you see here is just the tip of the ad iceberg.
During the 90 plus year history of the Altemus publishing firm it published more than books, photographic albums, Bibles etc. Altemus not only bound books for others in the early years but produced numerous items under the Altemus & Co. imprint for others needing paper items. In this section some of these items will be shown.
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Click thumbnail images to enlarge.
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Date |
Series |
Information |
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06 Nov 2006 |
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Non Series #28 Bunyan's Pilgrim's Progress
This ad was found in the book of the same name. Although Altemus published this book over several years in the early 1890s, this ad is for the 1891 book.
During these two years Altemus offered two formats priced at $3.00 and $6.00. This can be seen at the bottom of the sheet. By 1892, the $6.00 book was no longer advertised. Instead a $5.00 Presentation book bound in Persian Levant Morocco was offered.
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11 Oct 2006 |
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Non Series
Non Series #11- Around the World in Eighty Minutes
Around the World in Eighty Minutes advertisement
In 1894 Altemus published "Around the World in Eighty Minutes". Written by Wm. S. Walsh, it consisted of text opposite photographs of monuments or edifices. Pictures were from all over the world, thus the title.
The book came in two different formats. The illuminated paper covers book was priced at fifty cents while the Fine English cloth and silver book was one dollar. Of interest is the fact that two different hardcover books have been seen with fine English cloth while no example of the illuminated paper covered books has been discovered.
The two English cloth books differ from each other not only in the cover design but in the quality of their printing also. The book noted as “a” has thicker better quality paper as compared to the book designated as “b”. Thus the former book is significantly thicker and heavier. The book pictured in the ad is type "b". Two cover colors have been seen.
This wonderful glossy advertising sheet which is 5.5 x 2.25 was found in an Altemus Library, Format 2 book.
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13 Jul 2005 |
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Altemus Photographic Album & Ephemera
Altemus produced photographic albums from the early 1860s to at least the 1890s. (See Section 1 in the bibliography.)
Today a card which is shown below was discovered in the album pictured below. The pictured album is somewhat fancier than most other Altemus albums. Note the inlaid gold gilt designs on the fore-edges of the album. The bottom, top and interior page edges all have a gold gilt leaf design embossed on top of the gold gilt page edges. (See picture). The cover is sealskin with an ornate inlaid gold pattern. This was one of the more expensive examples of photographic albums that Altemus produced.
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